October 9-14, Moscone Convention Center (747 Howard St, San Francisco, CA 94103)

How many other conferences could bring together James Cameron and one of the co-founders of Twitter? Not many, that’s for sure. Yet, DMA2010 has done just that, and they also have several other outstanding speakers and panels lined up for attendees. Highlights include keynote speeches from eleven world-class business leaders, including Bonin Bough, Global Director of Digital and Social Media for Pepsico, Jeff Hayzlett, celebrity CMO and author of The Mirror Test, and David Jones, Global CEO of Havas Worldwide and Euro RSCG Worldwide.

DMA2010 has it all – the latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers. DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the direct marketing community’s best and brightest thought leaders. Plus, you’ll meet thousands of people from around the globe in the world’s largest marketing Exhibit Hall.

The conference’s nine educational tracks include “Direct & Digital Marketing Fundamentals,” “Creative & Production,” “Retention & Loyalty,” “Acquisition & Lead Generation,” “Digital Cross-channel Marketing,” “Database, Measurements & Attribution,” “Brand & Social Marketing,” “Leveraging Emerging Channels,” and new this year, “Behavioral & Trigger Marketing.”

DMA2010 will also host networking opportunities and special events. The DMA Strategic Summit is designed for high-level marketers looking for fresh new ideas. ECHO Spotlight will feature business success stories and will culminate in the ECHO Award Gala, which highlights the industry’s best direct, digital, and interactive marketing campaigns. The conference will also include Corporate and Social Responsibility Sessions, emphasizing business ethics in marketing.

“I have attended DMA’s annual conference for more than 25 years. Early in my career, it was where I learned about direct marketing. The annual conference is one of the most important events of the year.”
-Gary Skidmore, President, Direct Marketing, Harte-Hanks, Inc.
(from the DMA2010 website)

Visit the official website for DMA2010.