Affiliate Marketing Conferences

9. Social Media

General Social Media:
AffCon 2010:
• Social Media and Affiliate Marketing with Kathryn Gorges, President of Marketing Possibility; Wade Sisson, Director of Marketing for SchaafPartnerCentric; Jordan Kasteler, Co-Founder of Search&Social; and Shashi Bellamkonda, Social Media Swami for Network Solutions.
• Networking Using Social Media Debate between Lori Ruff, COO of IntegratedAlliances.com; Mike O’Neill, Founder & President of IntegratedAlliances.com; and Kathryn Gorges, President of Marketing Possibility

Affiliate Summit East:
• Social Media Marketing for Affiliates with Brent Csutoras, Social Media Consultant at Brest Csutoras, Inc; Kevin Henrikson, Technical Director at Henrikson Media; and Muhammad Saleem, Director of Social Media Strategy at Tribune Media Group

BlogWorld:
• The Brand of You: How to Build a Profitable Social Media Based Business with Mari Smith

DMA 2010: although DMA:2010’s full schedule has not been released, one of DMA:2010’s conference tracks will focus on “Brand & Social Marketing”

Inbound Marketing Summit – Boston:
• Social Media’s Second Act with C.C. Chapman, Founder of Digital Dads
• Social Business from the Inside Out – A Case Study
• Social Media for Creative’s: How Artists, Filmmakers, Writers, and Musicians are Cultivating Fan Bases in the Digital Age
• End the Social Media Hype
• Social Media: Making it Work for Brands

Online Marketing Summit:
• Social Media & Content Marketing Workshop and Breakfast with Brad Kleinman, President of eMarketing Techniques (all)
• Social Media as R&D with Suzette Gardner, Director of Internet Communications & Publications for the National Sleep Foundation (DC)
• The Not So Pretty Side Of Enterprise Social Media – The Stories You Haven’t Heard (Oh, and Some Successes Too!) with Mike Lewis, VP of Marketing for Awareness, Inc. (Atlanta, Austin, Orlando, Miami)
• Social Media for SEO and Link Building with Arnie Kuenn, President of Vertical Measures (Dallas, Austin, Houston)

PubCon: although PubCon’s full schedule has not been released, one of PubCon’s conference tracks will focus on “Social Media”

SES San Francisco:
• Social Media 101 with Harry J. Gold, CEO for Overdrive Interactive and Liana Evans, Director of Social Media for Serengeti Communications
• The Business Value of Social Media with Chris Winfield, President of 10e20, LLC; Jessica Kornacki, Vice President of Marketing for Endless Vacation Rentals by Wyndham Worldwide; and Krista Neher, CEO of Marketess

Social Fresh:
• Monitoring and Managing Through the Social Media Lifecycle with Amber Naslund of Radian6, Justin Kistner of Webtrends, Mike Lewis of Awareness Inc., and Adam Covati of Argyle Social Media
• Social Agencies, A New Model with Jason Keath of Social Fresh, Steve Parker of Levelwing, James Andrews of Be Everywhere, and Ted Shelton of Open-First

SocialTech 2010:
• Building the Social Media Marketing Discipline at Your Firm with Brian Ellefritz, Senior Director of Social Media Marketing at SAP
• From Pioneer to Practice: Integrating Social Media into Your Marketing with Kathleen Malone, Social Media Strategist for Intel and Jamie Grenney, Snior Director of Social Media for salesforce.com
• The Role of Social Media in the Buying Process with Chris Koch, Associate Director of Research and Thought Leadership at ITSMA; Jeannine Rossignol, VP of Marketing Programs for Xerox Global Services; and Dawn Cochran, Director of Solution Labs at CSC
• Social Media Strategy Benchmarks and Best Practices with Roy Young, President of MarketingProfs; Michael Fauscette, Group Vice President of Software Business Solutions for IDC; Rene Bonvanie, Vice President of Worldwide Marketing for Palo Alto Networks; Laura Ramos, Vice President of Industry Marketing for North America for Xerox Global Services; and John Graff, CMO for National Instruments

Facebook
Affiliate Summit East:
• Facebook Advertising From Soup to Nuts with Jeremy Schoemaker, Marketer at ShoeMoney Capital INC

Online Marketing Summit:
• Marketing in the Facebook Era: Preparing for a New Kind of Customer Relationship (San Francisco)

SES San Francisco
• Facebook Freeding Frenzy: Targeting Opportunities, Privacy Challenges with Katie Kaye, Senior Editor at ClickZ News; Marty Weintraub, President of aimClear; Duane Brown, Brand Manager for Hover, a service of Tucows Inc.; and Mark Rosenberg, Of Counsel for Sills Cummis & Gross P.C.

SMX East 2010:
• Facebook Marketing Tactics

Twitter
SES San Francisco:
• Twitter Nation with Matt McGowan, Publisher and Head of U.S. for Incisive Media; Tracy Falke, Social Media Specialist for Freestyle Interactive; and Paul Madden, Owner of Cre8 New Media

SMX East 2010:
• Twitter Marketing Tactics

SocialTech 2010:
• High Tech Marketing Meets Twitter – How to Kick Butt with Guy Kawasaki, Managing Director of Garage Technology Ventures

7. Search Marketing
AffCon 2010:
• Search Marketing Roundtable Discussion with John Carcutt, SEO Manager at MediaWhiz; David Ogletree, Founder of SEOFox; Jamie Smith, CEO of Enginge Ready; David Szetela, Owner/CEO of Clix Marketing; and Howard Kopp, Account Executive in Domain Sales at Moniker.com

Affiliate Summit East:
• Search Marketing Campaign Review with Kate Morris, SEO Consultant at Distilled Consulting; Kristy Bolsinger, Social Media Marketing Strategist at RealNetworks; Scott Polk, Founder of ScottPolk.com; Carlyn Shelby, Web Experience Manager at United Way of Metropolitan Chicago; and Christa Watson, CEO of Awesome at TheChrista.com
• Avoiding the Google Slap with Dush Ramachandra, Vice President of Sales & Business Development at ClickBank and Frederick Vallaeys, AdWords Evangelist at Google

Inbound Marketing Summit – Boston:
• The Science of Search Engine Rankings with Rand Fishkin, CEO of SEOmoz
• Content Management Systems (CMS) and SEO

Online Marketing Summit:
• How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility with Kipp Bodnar, Inbound Marketing Manger for Hubspot (Atlanta, Charlotte, Dallas)
• Creating a Search & Social Media Center of Excellence with Bill Hunt, President of Back Azimuth Consulting (Austin)

PubCon: although PubCon’s full schedule has not been released, one of PubCon’s conference tracks will focus on “Search Marketing & PPC”

SES San Francisco:
• Introduction to Search Engine Marketing with Dr. Ralph Wilson, Founder and Editor-in-Chief of Web Marketing Today
• 10 Things to SuperCharge Your SEM Campaigns with Michael Mothner, Founder & CEO of Wpromote Inc. and Michael Stone, Vice President of Sales & Strategy for Wpromote Inc.
• Managing Your Google Reputation with Andy Beal, CEO of Trackur

SMX East 2010:
• Ask the Search Engines

8. SEO
AffCon 2010:
• Black Hat VS White Hat: SEO with Daron Babin, Co-founder of WebmasterRadio.FM; Marshall Simmonds, Chief Search Strategist forDefine Search Strategies/New York Times; John Carcutt, SEO Manager for MediaWhiz; and Pierre Zarokian, President of Submit Express

Affiliate Summit East:
• Supercharging WordPress for SEO with Jon Henshaw, Co-Creator & Product Manager at Raven Internet Marketing Tools
• Using Social Media for SEO with Josh Ziering, Owner of Full Speed SEO
• SEO Site Review/Clinic with Rae Hoffman, CEO of Oustpoken Media; Greg Boser, President of 3 Dog Media, LLC; and Michael Gray, President of Atlas Web

Online Marketing Summit:
• Search Engine Optimization – Beyond the Borders of Your Website with Flonn Downhill, CEO of Elixir Interactive (Atlanta, Charlotte)
• How to Get Links and Win the SEO Game in 2010 with Ray “Catfish” Comstock, Director of SEO for BusinessOnline (Dallas, Austin, San Francisco)
• B2C SEO Smarts with Jessica Bowman, CEO of SEOinhouse.com (Orlando)
• Understanding SEO Beyond the Technical Jargon (Miami)
• Leveraging Blogs & Forums as SEO Tools (Miami)

PubCon: although PubCon’s full schedule has not been released, one of PubCon’s conference tracks will focus on “SEO”

SES San Francisco:
• SEO Lab Primer with Jonathan Allen, Director of SearchEngineWatch; Rand Fishkin, CEO of SEOmoz.org; Maile Ohye, Senior Developer Programs Engineer at Google
• SEO 101 with Mike Grehan, Global VP Content for SES/Search Engine Wathc/ClickZ and Bruce Clay, President of Bruce Clay, Inc.
• PPC or SEO? The Ultimate Search Marketing Battle with Mark Jackson, SEW Expert & President/CEO, VIZION Interactive; Melanie Mitchell, SVP, Search Strategy for Digitas; Rand Fishkin, CEO of SEOmoz.org; Erika D. Brown, EVP Corporate Strategy in Digital Media Practice for Frost & Sullivan; and Thomas Bindl, SES Advisory Board & Founder & CEO of Refined Labs GmbH

SMX:
• Ask the SEOs

5. Profit Maximization
AffCon 2010:
• Building the Best Model for Your Affiliate Business with Anita Edge, President of Basecamp Web Ventures; Joy Milkowski, Founder of Access Marketing Company; James Martell, President of Net Guides Publishing; and Debbie Bookstaber, Partner at Moss-Tucker Associates and Founder of Bloganthropy.org

Affiliate Summit East:
• Leveraging Profits Through Social Media Connections with Warren Whitlock, Publisher of BestSellerAuthors.com
• More Money, Same Traffic, List Building & Paths with Jason Akatiff, President of Coleadium Inc. dba
Ads4Dough
• Turn Website & Social Media Traffic Into Gold with Jay Berkowitz, Internet Nursery School Professor and CEO of Ten Golden Rules
• Affiliate Freakonomics: Market Quirks at Work with Oliver Roup, CEO of VigLink AND Processes for Building Profitable Affiliate Websites with Ryan Wilson, SVP at Intela
• Turn Small Changes into Massive Business Results with Paul Lemberg, CEO of Lemberg + Company

BlogWorld:
• How to Make Money Building an Online Community with Patrick O’Keefe, Chris Garrett, and Lara Kulpa
• Monetization Super Panel with Darren Rowse, John Chow, Jeremy “Shoemoney” Schoemaker, and Anita Campbell

Inbound Marketing Summit – Boston:
• How to Calculate the ROI of Social Marketing with Paul Gillin, Principal of Paul Gillin Communications

SES San Francisco
• Stretching Your Marketing Dollars: The Upside of Search with Eli Goodman, Search Evangelist for comScore, Inc.; Bob Myhal, President of MuscleMaster; John Sherrod, Senior SEO Technologist, Search Discovery, Inc.; and Allen Hammock, Director of Technical Sales for LookSmart, Ltd.
• Channel Surfing: Measuring Profit and ROI Across Channels with John Marshall, SES Advisory Board & CTO for Market Motive; Adam Goldberg, Chief Innovation Officer for ClearSaleing; Mikel Chertudi, SES Advisory Board & Sr. Director of Online & Demand Marketing for Omniture; and Justin Merickel, Vice President of Marketing & New Product Development for Efficient Frontier

6. Mobile Affiliate Marketing
AffCon2010:
• Affiliate Marketing to Mobile and Portable Devices with Cindy Krum, CEO of Rank-Mobile; Jamie Doyle of mbmobile.com; and Mark Roth, Founder & CEO of OfferVault.com

Affiliate Summit East:
• Android Affiliate Mobile Marketing with Michael Martin, Owner of Mobile Martin

Online Marketing Summit:
• How Smart Marketers Use Email, Social, and Mobile Media to Engage Customers and Create Brand Fans with Joel Book, Director of eEducation for ExactTarget (DC, Charlotte, Dallas, Austin, Houston)
• From “Sorta” to Portable:  Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social with R.J. Taylor, Director of Product Marketing for ExactTarget (Orlando, Miami)=

SES San Francisco:
• Getting Mobilized! Mobile Marketing Strategies with Paul Cushman, Senior Director of Mobile Sales Strategy for Yahoo!; Cindy Krum, Chief Executive Officer of Rank-Mobile, LLC; Pavan Lee (Peiwen Li), Senior Research Manager at Microsoft; Sandeep Aggarwal, Managing Director of Internet & Software at Caris & Company; and Michael Martin, Owner of Mobile Martin

SMX East 2010:
• Mobile Search Apps & Opportunities

1. Connecting with Audiences
Affiliate Summit East:

• How Bloggers Can Successfully Connect with Audiences with Kristopher B. Jones, Founder & President of KrisJones.com; Drew Bennett, Blogger/Photographer for BenSpark.com; Tim Jones, Co-Owner of Destinations to Explore, Inc.; Murray Newlands, Co-Founder of Influence People; and Eric Schechter, Social Media Manager at Clickbooth
•Affiliate Platforming: How to Attract & Retain Audiences with Scott Stratten, UnPresident of UnMarketing

BlogWorld:
• How to Turn Friends into Fans and Fans into Customers with Declan Dunn

Inbound Marketing Summit – Boston:
• Give Them Content or Give Them Away – How Your Corporate Website Can Capture or Deter Your Customers

Online Marketing Summit:
• Fueling the Funnel through Customer Engagement with Rob Wiley, Manager in Product Marketing for ExactTarget (Atlanta)

SES San Francisco:
• How to Become a Link Magnet with Brett Tabke, CEO of WebmasterWorld.com; Aaron Kahlow, Chairman & Founder, Online Marketing Summit; Rand Fishkin, CEO, SEOmoz.org; and Jim Boykin, CEO and Link Building Ninja for We Build Pages Internet Marketing Services

SOBCon Colorado 2010:
• How Will Your Message Communicate that Unique Value – Execution, Engagement, Extraordinary Value – To the World? with Sally Hogshead and Sonia Simone
• Does Your Model Match Your Market with Jonathan Field and Alexis Martin Neely

SocialTech 2010:
• B2B Events: Build Attendance and Extend the Conversation through Social Media with Rene Bonvanie, Vice President Worldwide Marketing for Palo Alto Networks and Belinda Hudmon, Director of Interactive Marketing for Motorola
• Driving Customer Engagement through Online Communities with Tatyana Kanzavelli, CEO of Social CRM World; LaSandra Brill, Senior Manager of Digital and Social Media Marketing for Cisco; Deidra Bodkin, Vice President of Client Services for IDG Strategic Marketing Services; and Ed Matlack, Group Manager for Intuit

2. Email Marketing
Inbound Marketing Summit – Boston:
• The Social Inbox: Extending the Reach of Email
• How to Build Effective Email Marketing Programs

Online Marketing Summit:
• Email Marketing: Tools and Strategies with Greg Cangialosi, CEO of Blue Sky Factory (DC)
• Connecting the Dots: Integrating Emerging Channels into your Email Program with Dylan Boy, VP of Sales & Strategy for eROI (DC)
• 7 Surefire Ways to Improve ROI for Your Email Program with Simms Jenkins, CEO of BrightWave Marketing (Atlanta)
• Email Marketing: The Digital Glue of Social Media with DJ Waldow, Director of Community for Blue Sky Factory (Dallas)

3. Ethics and Legal Issues
AffCon 2010:
• Affiliates and FTC Compliance with David Sargent, Attorney; Tamara Pester, Attorney at Tamara Pester LLC; Steve Richter, Attorney at Affiliate.com; and Kevin Houchin, Attorney at Houchin Law
• Affiliate Ethics Roundtable with Peter Klein, GM of MonetizeIt at MediaWhiz Holdings; Healther Paulson, CEO of Paulson Management Group; Todd Bairstow, Founder of Keyword Connects; and Bennet Kelley, Founder of Internet Law Center.

Affiliate Summit East:
• Seven Deadly Sins of Affiliate Marketing 2010 with Bennet Kelley, Founder of Internet Law Center
• How to Eliminate Affilate Fraud 100% with Rey Pasinli, Executive Director of Total Apps, Inc.

BlogWorld:
• How to Keep Your Blog from Being Hacked, Stolen or Otherwise Violated with Brian Layman

4. Leads Generation
AffCon 2010:
• Lead Gen Super Charged for Affiliate Marketing with Meg Walker, Director of Online Marketing for PRWeb; Pierre Zarokian, President of Submit Express; and Michael Aronowitz, CMO of Saveology

Affiliate Summit East:
• New Lead Generation Models: Social-Mobile-Viral with Declan Dunn, CEO of Dunn Direct Media

DMA:2010: although DMA:2010’s full schedule has not been released, one of DMA:2010’s conference tracks will focus on “Acquisition & Lead Generation”

Online Marketing Summit:
• Case Study: Using Social Media and Lead Nurturing for Demand Generation (with Chris Russell, VP Marketing for Marketo in DC, Atlanta, Charlotte, Austin) (with Jon Miller, VP Marketing for Marketo in San Francisco)
• Inbound Marketing: Lead Generation at 60% Lower Cost (with Jeannae Hopkins, Director of Marketing for HubSpot in DC and Orlando) (with Kristen Knipp, Director of Product Evangalism for Hubspot in Austin and Houston)

SES San Francisco:
• B2B Lead Generation Management & CRM Integration with Patricia Hursh, President of SmartSearch Marketing; Lauren Vaccarello, Sr. SEM Manager at Salesforce.com; Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy for SAP; and Jamie Smith, CEO of Engine Ready.

Each affiliate marketing conference offers its own versions of networking opportunities. From casual lunches to after parties at trendy nightclubs, affiliate marketing conference attendees will have lots of opportunities to mingle, network, and have some fun.

AffCon 2010:
AffCon 2010 in Denver held networking breaks scattered throughout each days activites, and even hosts “speed networking” sessions each day. The conference also had not one, but two after parties following each day of the conference. WebmasterRadio.FM’s AffiliateBash Party was at Beta Nightclub Monday night, attendees were invited to celebrate the culmination of the conference on Tuesday with the PMG Superstar Affiliate Party at Church Nightclub, complete with free rides to the club in stretch H2 Hummer Limos.

Affiliate Summit East:
Affiliate Summit East’s networking opportunities include the “meet market,” an event where vendors provide information about their products and services and merchants and affiliates can meet to discuss affiliate programs and cut deals; the Affiliate Showcase, where affiliates set up tables to convene with networks and merchants; and Ask the Experts, where merchants, networks, and affiliates can network with industry experts.

BlogWorld:
BlogWorld hosts evening parties following each day’s conference activities, and has a networking party on the show floor on the afternoon of the final day of the convention.

DMA2010:
DMA2010 is holding a Kick-Off party at Ruby Skye in Union Square, one of San Francisco’s most popular nightclubs, complete with world-class DJs and performers. DMA2010 will also host the ECHO Awards, which spotlight the best direct, digital, and interactive marketing campaigns. The ECHO Awards Gala, a black tie optional event, is followed by the ECHO After Party.

Inbound Marketing Summit – Boston:
Inbound Marketing Summit – Boston’s networking revolves mostly around the showcase, an event space where the online marketing community gathers. The showcase hosts networking breaks throughout the day, as well as networking lunches each day of the event.

Online Marketing Summit:
Online Marketing Summit’s special events differ in each city, but each conference holds networking lunches and local association cocktail receptions, where online marketers and local OMS sponsors can enjoy beer, wine, and cocktails together. At OMS San Francisco, the Webmaster Radio Search Bash is held at an offsite location, TBA, following the standard networking cocktail reception on the expo floor.

PubCon:
PubCon hosts PubCon Kickoff Classic and Link Exchange Tweetup in the evening on the first day of the event. Each day of the conference PubCon hosts networking lunches for Gold Pass attendees, and holds a Tweetup cocktail hour on the second day of the convention.

SES San Francisco:
SES San Francisco will feature “Black hat, White Hat Un-conferenced”, a combined workshop-party where participants an discuss industry issues over drinks, as well as an Internet Marketing Charity Party at Jillian’s Billiards Club, a $40 open bar that raises money for charity.

SMX – Search Marketing Expo:
SMX events always includes networking lunches and receptions. Last year, SMX East held the SMX Meet & Greet at The Living Room at the W Hotel; Meet & Eat Networking Lunches and Birds-Of-A-Feather Tables, where participants can gather based on specific topics on interest; the Expo Hall reception following the opening keynote; and the Internet Marketers’ Charity Party @ SMX, which featured an open bar and a raffle.

SOBCon:
SOBCon hosts an evening networking event following registration the first day of the event.

Social Fresh:
Social Fresh holds a networking happy hour Sunday evening before the event, as well as an evening reception directly following Monday’s activities.

SocialTech 2010:
SocialTech has refreshment breaks throughout the day’s events and an evening networking reception following the conference’s conclusion

While lots of bloggers, social media experts, and affiliate marketers appear at more than one convention each year, few attend three or more. Some of the affiliate marketing conference junkies who attendees can expect to see speaking at conventions include:

Chris Brogan (Inbound Marketing Summit – Boston, PubCon, SOBCon Chicago)
Chris Brogan is President of New Marketing Labs. He writes a blog that is listed in the Technorati Top 100 blogs in the world and ranks among the top 20 blogs of Advertising Age Power150.

Heather Lloyd Martin (PubCon, AffCon 2010, SES San Francisco)
Heather Lloyd Martin is President and CEO of SuccessWorks. She has over 20 years of marketing experience and is an expert in SEO copywriting.

James Martell (AffCon 2010, Affiliate Summit East, PubCon)
James Martell is President of Net Guides Publishing Inc. He is also author of “Affiliate Marketers Handbook,” and creator and host of “The Affiliate Buzz,” an affiliate marketing podcast, and “Coffee Talk,” a series where Martell interviews industry specialists.

Jeff Hayzlett (BlogWorld, DMA2010, Online Marketing Summit, SES San Francisco)
Jeff Hayzlett is the Chief Marketing Officer and Vice President of Eastman Kodak Company. He is also the author of “The Mirror Test.” He was named “Business to Business Marketer of the Year” in 2009 by B2B Magazine.

Jeremy “Shoemoney” Schoemaker (AffCon 2010, Affiliate Summit East, BlogWorld)
Jeremy “Shoemoney” Schoemaker owns Shoemoney Capital. He builds ecommerce sites to earn revenue and blogs about his experiences and expertise in the industry at Shoemoney.com.

Kristopher Jones (Affiliate Summit East, PubCon, SES San Francisco)
Kristopher Jones is the former President of Pepperjam Network, an affiliate marketing network, and is President and CEO of KBJ Interactive. He is author of “Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing.” He was named Entrepreneur of the Year in 2005 by Bank of America.

Michael Gray (Affiliate Summit East, BlogWorld, SES San Francisco)
Michael Gray is the Owner of Atlas Web Service. He is an expert in social media strategy, blog development, and search engine optimization.

Michael Martin (Affiliate Summit East, BlogWorld, SES San Francisco)
Michael Martin is the Owner of Mobile Martin. He has helped with online marketing strategies of SC Johnson, IGN, Avaya, Road Runner Sports, Deepak, Chopra, Trump Properties, The Active Network, and Resource Nation.

Rand Fishkin (Inbound Marketing Summit – Boston, Online Marketing Summit, PubCon, SES San Francisco)
Rand Fishkin is the CEO and Co-Founder of SEOmoz. He specializes in search marketing and search engine optimization.

Ray “Catfish” Comstock (Online Marketing Summit Dallas, Austin, and San Francisco, PubCon, SES San Francisco)
Ray “Catfish” Comstock is the Director of SEO for BusinessOnLine. He is an expert in search engine optimization and social media strategy and writes for the BusinessOnLine SEO Blog.

We show you the best affiliate marketing, search and social media conferences and conventions in the United States. Aside from being a great resource for conferences, we also offer coupon codes to help you save money on registration, as well as resources for finding hotels and flights.