9 Most Popular Topics at Affilliate Marketing Conferences (part 1)

1. Connecting with Audiences
Affiliate Summit East:

How Bloggers Can Successfully Connect with Audiences with Kristopher B. Jones, Founder & President of KrisJones.com; Drew Bennett, Blogger/Photographer for BenSpark.com; Tim Jones, Co-Owner of Destinations to Explore, Inc.; Murray Newlands, Co-Founder of Influence People; and Eric Schechter, Social Media Manager at Clickbooth
Affiliate Platforming: How to Attract & Retain Audiences with Scott Stratten, UnPresident of UnMarketing

How to Turn Friends into Fans and Fans into Customers with Declan Dunn

Inbound Marketing Summit – Boston:
Give Them Content or Give Them Away – How Your Corporate Website Can Capture or Deter Your Customers

Online Marketing Summit:
Fueling the Funnel through Customer Engagement with Rob Wiley, Manager in Product Marketing for ExactTarget (Atlanta)

SES San Francisco:
How to Become a Link Magnet with Brett Tabke, CEO of WebmasterWorld.com; Aaron Kahlow, Chairman & Founder, Online Marketing Summit; Rand Fishkin, CEO, SEOmoz.org; and Jim Boykin, CEO and Link Building Ninja for We Build Pages Internet Marketing Services

SOBCon Colorado 2010:
How Will Your Message Communicate that Unique Value – Execution, Engagement, Extraordinary Value – To the World? with Sally Hogshead and Sonia Simone
Does Your Model Match Your Market with Jonathan Field and Alexis Martin Neely

SocialTech 2010:
B2B Events: Build Attendance and Extend the Conversation through Social Media with Rene Bonvanie, Vice President Worldwide Marketing for Palo Alto Networks and Belinda Hudmon, Director of Interactive Marketing for Motorola
Driving Customer Engagement through Online Communities with Tatyana Kanzavelli, CEO of Social CRM World; LaSandra Brill, Senior Manager of Digital and Social Media Marketing for Cisco; Deidra Bodkin, Vice President of Client Services for IDG Strategic Marketing Services; and Ed Matlack, Group Manager for Intuit

2. Email Marketing
Inbound Marketing Summit – Boston:
The Social Inbox: Extending the Reach of Email
How to Build Effective Email Marketing Programs

Online Marketing Summit:
Email Marketing: Tools and Strategies with Greg Cangialosi, CEO of Blue Sky Factory (DC)
Connecting the Dots: Integrating Emerging Channels into your Email Program with Dylan Boy, VP of Sales & Strategy for eROI (DC)
7 Surefire Ways to Improve ROI for Your Email Program with Simms Jenkins, CEO of BrightWave Marketing (Atlanta)
Email Marketing: The Digital Glue of Social Media with DJ Waldow, Director of Community for Blue Sky Factory (Dallas)

3. Ethics and Legal Issues
AffCon 2010:
Affiliates and FTC Compliance with David Sargent, Attorney; Tamara Pester, Attorney at Tamara Pester LLC; Steve Richter, Attorney at Affiliate.com; and Kevin Houchin, Attorney at Houchin Law
Affiliate Ethics Roundtable with Peter Klein, GM of MonetizeIt at MediaWhiz Holdings; Healther Paulson, CEO of Paulson Management Group; Todd Bairstow, Founder of Keyword Connects; and Bennet Kelley, Founder of Internet Law Center.

Affiliate Summit East:
Seven Deadly Sins of Affiliate Marketing 2010 with Bennet Kelley, Founder of Internet Law Center
How to Eliminate Affilate Fraud 100% with Rey Pasinli, Executive Director of Total Apps, Inc.

How to Keep Your Blog from Being Hacked, Stolen or Otherwise Violated with Brian Layman

4. Leads Generation
AffCon 2010:
Lead Gen Super Charged for Affiliate Marketing with Meg Walker, Director of Online Marketing for PRWeb; Pierre Zarokian, President of Submit Express; and Michael Aronowitz, CMO of Saveology

Affiliate Summit East:
New Lead Generation Models: Social-Mobile-Viral with Declan Dunn, CEO of Dunn Direct Media

DMA:2010: although DMA:2010’s full schedule has not been released, one of DMA:2010’s conference tracks will focus on “Acquisition & Lead Generation”

Online Marketing Summit:
Case Study: Using Social Media and Lead Nurturing for Demand Generation (with Chris Russell, VP Marketing for Marketo in DC, Atlanta, Charlotte, Austin) (with Jon Miller, VP Marketing for Marketo in San Francisco)
Inbound Marketing: Lead Generation at 60% Lower Cost (with Jeannae Hopkins, Director of Marketing for HubSpot in DC and Orlando) (with Kristen Knipp, Director of Product Evangalism for Hubspot in Austin and Houston)

SES San Francisco:
B2B Lead Generation Management & CRM Integration with Patricia Hursh, President of SmartSearch Marketing; Lauren Vaccarello, Sr. SEM Manager at Salesforce.com; Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy for SAP; and Jamie Smith, CEO of Engine Ready.

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